Word Choices Can Make or Break Your Business!

Last week at a networking meeting, I gave a presentation about the importance of your word choices.Susie Nelson Training, How do you ask for a booking?

The words you choose can have a huge impact on your sales, on future bookings, and on the number of prospects who are willing to take a closer look at your business. Huge difference!

How do you ask for a booking?

After the meeting I was talking to a woman who would really love to build a bigger business – but she shared that she is struggling to get bookings.

So I asked, “Let’s say that you and I are sitting at your closing table, you’ve just taken my order, and now it’s time to ask me to book a party. What would you say to me?”

Now I realize that asking someone to do this exercise can be a bit uncomfortable. But you can also learn so much!

Here’s what she said:

“Susie, I’d sure appreciate it if you’d book a party for me.”

Yikes!

(Keep in mind this woman is extremely talented, has a great personality, and could literally build her business to whatever level she chooses with some “tweaking.”)

So let’s have some fun with this…

I would love to hear your comments about what is wrong with this statement, AND, how you’d say it differently.

I’ll post my response in a few days…

Thanks for commenting and sharing!

Comments

  1. She sounds desperate. ” I would say, Hey Susie.. I see that you’ve got a lot more items on your wish list. I’d love to help you get everything you want for half price or even for FREE. Do week days or weekends work better for your schedule?”

  2. The statement would leave a prospect feeling trapped, uncomfortable and guilty for declining. First, I would educate you on the benefits of booking a party so you could make an informed biz decision and also ask questions to establish further rapport and find out “why” having a party might increase you quality of life, “Susie, thank you for attending and placing an order today. I really love what you ordered. You’ve got great taste! What’s the best thing you liked about today’s party beside the lovely tops you bought? Well, it looks like you had a lot of fun today connecting with friends you haven’t seen for a while. Say, would you be open to learning more about the home party business and finding out how you can earn free product and perhaps even supplement your income?”

  3. I enjoyed getting to meet you this evening, Susie…you added so much to the party!
    What did you enjoy the most about tonight?
    You’ve picked out some amazing items and it looks like you have quite a wish list started.
    Susie, I can tell you love the product, you said you had a lot of fun, I want you for a hostess! I would love to create an extraordinary event to spoil you and your friends, what do you think?

  4. I agree with Karen’s comment. I’m not a typical customer as I don’t attend parties or host them, but if I were at a party I would be comfortable with Karen’s approach.

  5. Great Comments everyone!! Certainly there are lots of approaches in this business – so let me make a few comments to consider.

    First Marie – as suggested by others in this comment string – you have to do a bit more work making a connection with your prospective hostess. I’m also not a big fan of the “assumptive close” that you’re using. I think it is an outdated sales approach. You want your hostesses to book parties with you because they love your products – feel a connection to you – and they’re excited about it!

    Barry – you’re doing what I’ve seen a lot of people who transition from network marketing to party plan. They jump too quickly to looking at the business. I taught a seminar titled “Sell, Sell More, Sell Even More, Book, and Sponsor” (you can probably find it on my YouTube channel). I want to book the person as a hostess – and then start them down the sponsoring process while I coach her (in hopes that her party turns into her “launch party”). When you tie the two together – as you did – you are risking that it will turn her off from booking (and that’s where you’ll network into 10-15 of her friends, if she chooses not to sign). You have to shift to party plan thinking if you’re promoting a party plan business.

    Karen – great job! There’s one thing I’d tweak. The words we use are so important in this business – and your sentence that said: “I want you for a hostess” shifts from being “about me” to being “about you.” Continue to keep the conversation “about her” and all the benefits she’ll get by hosting.

    Elaine – thanks for your feedback! (I recommend checking out Elaine’s page and business – she is a phenomenal spiritual coach!! Did I use the right term Elaine??)

Leave a Reply

Your email address will not be published. Required fields are marked *