Did you catch the episode of 20/20 on October 2nd, called “Secrets of the Sell?”
If not, here’s the link: CLICK HERE TO WATCH IT NOW.
In fact, I recommend you watch it a couple times.
The first segment features “Mr. Wonderful” (Kevin O’Leary) from Shark Tank. He selected three college students from an initial group of six, gave them a short course on selling, then sent them out on the streets to sell “Cupcakes in a Jar” – one of the companies O’Leary invested in a couple years ago through Shark Tank.
The second segment was a story about Mary Kay.
There are some important lessons from this story – both good and bad – plus a couple questions I felt the reporter, Rebecca Jarvis either missed, or possibly were edited out (I’ve just posted those questions on her Facebook page.)
So I’m going to do a couple posts on this topic.
Today – I’d like to know what YOU learned from Kevin O’Leary’s Selling class.
I would have approached the cupcake selling a bit differently than the 3 finalists. (If you’re listening ABC – I’d be happy to challenge the winner to a “re-match”).
Post below: How would you reel in the customers, and what would you say to upsell them to the Sweet Potato Cupcakes, and to more than one jar?
I will be sharing my recommendations on Wednesday this week (and by the way, this will be extremely helpful information for anyone booking tables at vendor events) – and I will be choosing at least one person’s answer for a fun prize (their choice of my published books).
Those who participate always learn the most…
Go ahead – tell us how you would sell the most jars of cupcakes…